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Creative Caterers
Creative Caterers
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their experience with BLAZE inter.NET

Since 1976, Creative Caterers has been providing elegant, full-service off-premises custom catering for any occasion in any location. They also sell delicious gourmet take-out food - from hors d'oeuvres to dessert - and a variety of beautiful gourmet gift baskets. Everything at Creative Caterers' is designed with their client's special needs in mind; instead of "packages", they offer distinctive personalized service. Creative Caterers prepares the food with the same tender loving care their mothers and grandmothers used. Readers of the Asbury Park Press recently voted Creative Caterers the best caterer in Monmouth & Ocean Counties.

Web Objective: To create an on-line presence that will be user-friendly and promote the company, its products and catering services while giving the Creative Caterers management the flexibility to frequently update the site.

The Challenge: Because all of the baked goods on the Creative Caterers' menus and in the gift baskets are homemade, the pricing for theses items is heavily influenced by the costs of the ingredients, especially butter. Also, the Creative Caterers' gift baskets come with a fixed amount of product in them for a set price. The web site had to allow users the option to order the baskets as shown as well as to add more products to the gift baskets for an increased amount. Knowing this, the creative minds at BLAZE inter.NET would need to design a flexible and extremely user-friendly back end to cater to the caterers.

The BLAZE inter. NET Solution: After meeting with the management of Creative Caterers, the BLAZE team quickly recognized the need for this web site to be very flexible. The Creative Caterers menus and gift baskets are stocked with seasonal items. So firstly, the database would need to be updateable so that items could be frequently added, edited and/or removed. Also with fluctuations in the cost of the all-natural and quality ingredients used in their baked goods, the prices of the baked goods would also fluctuate and need to be updated regularly.

BLAZE inter.NET created the site's back end administration area in an extremely user-friendly format. The staff at Creative Caterers would have the ability to edit, add or delete any of the product information in the database without any programming knowledge. Upon clicking the Submit button all the revised information would be added or removed from the site's web pages, all fully formatted to match the look of each page.

The experienced programming team at BLAZE inter.NET created a gift basket ordering system where a customer can order a gift basket from the site for the price listed or have the ability to increase the amount of products in the basket by increase the cost of the basket by any chosen amount.

It was very important for the Creative Caterers management to convey a 'warm and fuzzy' look and feel to their site to go along with their homemade, fresh baked approach to their menu items. This gave the graphics team at BLAZE inter.NET a tremendous opportunity to display their full creativity outside of a strictly corporate environment. What came of their efforts is an extremely warm and inviting Home Page to the site that both, Creative Caterers and BLAZE inter.NET are tremendously proud of.

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