Creative
Caterers
Since 1976,
Creative Caterers has been providing elegant, full-service off-premises
custom catering for any occasion in any location. They also sell
delicious gourmet take-out food - from hors d'oeuvres to dessert
- and a variety of beautiful gourmet gift baskets. Everything
at Creative Caterers' is designed with their client's special
needs in mind; instead of "packages", they offer distinctive personalized
service. Creative Caterers prepares the food with the same tender
loving care their mothers and grandmothers used. Readers of the
Asbury Park Press recently voted Creative Caterers the best caterer
in Monmouth & Ocean Counties.
Web Objective:
To create an on-line presence that will be user-friendly and promote
the company, its products and catering services while giving the
Creative Caterers management the flexibility to frequently update
the site.
The
Challenge:
Because all of the baked goods on the Creative Caterers' menus
and in the gift baskets are homemade, the pricing for theses items
is heavily influenced by the costs of the ingredients, especially
butter. Also, the Creative Caterers' gift baskets come with a
fixed amount of product in them for a set price. The web site
had to allow users the option to order the baskets as shown as
well as to add more products to the gift baskets for an increased
amount. Knowing this, the creative minds at BLAZE inter.NET would
need to design a flexible and extremely user-friendly back end
to cater to the caterers.
The BLAZE
inter. NET Solution:
After meeting with the management of Creative Caterers, the BLAZE
team quickly recognized the need for this web site to be very
flexible. The Creative Caterers menus and gift baskets are stocked
with seasonal items. So firstly, the database would need to be
updateable so that items could be frequently added, edited and/or
removed. Also with fluctuations in the cost of the all-natural
and quality ingredients used in their baked goods, the prices
of the baked goods would also fluctuate and need to be updated
regularly.
BLAZE inter.NET
created the site's back end administration area in an extremely
user-friendly format. The staff at Creative Caterers would have
the ability to edit, add or delete any of the product information
in the database without any programming knowledge. Upon clicking
the Submit button all the revised information would be added or
removed from the site's web pages, all fully formatted to match
the look of each page.
The
experienced programming team at BLAZE inter.NET created a gift
basket ordering system where a customer can order a gift basket
from the site for the price listed or have the ability to increase
the amount of products in the basket by increase the cost of the
basket by any chosen amount.
It was very
important for the Creative Caterers management to convey a 'warm
and fuzzy' look and feel to their site to go along with their
homemade, fresh baked approach to their menu items. This gave
the graphics team at BLAZE inter.NET a tremendous opportunity
to display their full creativity outside of a strictly corporate
environment. What came of their efforts is an extremely warm and
inviting Home Page to the site that both, Creative Caterers and
BLAZE inter.NET are tremendously proud of.
Visit
the Creative Caterers Web site
View
Creative Caterers comments on
their experience with BLAZE inter.NET
|